2.5.12
Happy Puppy bowl Sunday! Today’s Sunday Spotlight is Jason Le Viere of Click Boutique & Gallery. It is no secret how much I love this place, so I am very excited to share this post with you guys!
What inspired you to open?
At first we were inspired by the idea of working for ourselves - building a brand and watching it grow. We were also inspired by the natural architecture & rich history of downtown Hattiesburg. The vibe is really electric & there is a sense of community that just doesn’t exist in a strip mall next to a drive through. As business people we saw a need that was not being met, so on January 15th 2011 {click} was born on Front Street in downtown Hattiesburg.
What do you love about fashion?
Two of the pillars we live by as a brand is “be true to who you are” and “dress like you mean it”. While these statements are witty and more sassy in nature, they have a deeper meaning when applied to fashion. We love that you can express who you are through how you present yourself to the world every day - without saying a word. We love that fashion is inclusive, not exclusive - your personal style is always in fashion when the outside matches how you feel on the inside.
What is the best part of owning your own store?
While being your own boss has its responsibilities - the world that you create for your customers is a universe that you control. We choose the music, we choose the clothes, we choose who we work with. We never wake up and dread going to work in the morning.
What is the worst or hardest thing about owning your own store?
Every business owner comes to a cross roads early on in their career: do you do what is going to make the most money, or are you going to do what is best for your customers. Our biggest struggle is consistently providing an assortment that is truly reflective of what is on the fashion horizon. It is very easy to fall to pressure as a boutique owner, to buy what is “hot” now or regionally popular. Often being a trendsetter means going against what the majority thinks is fashionable.
Do you have any favorite items in the store?
Any favorite items? The beauty of click is that we ONLY buy our favorite items haha! We tell our customers “if you don’t love it, don’t buy it” - same goes for us. Currently we are in love with a new line that we just recently started importing from the United Kingdom - the line is full of classic pieces that will never go out of style. We are also crazy for our new skinny belts in a dozen colors - such an easy way to jazz up a dull look without spending a mint.
Do you have a style motto?
Dress like you mean it, while still being true to who you are. The idea is you must dress with intention, but you don’t need to become something else to be beautiful.
What are some future goals for the store?
We are looking for ways to maximize space & grow for our customers. We are also looking into offering some options for the men in our customer’s lives.
Do you have anything you want to add?
You already have everything you already need to be beautiful. We are just here to help get the outside matching your inside. When you leave our shop we want you to drive home - not loving us more - but loving downtown Hattiesburg more. Treat yourself to Front Street every week. You deserve it.
Don’t forget to “like” the facebook pages here & here!
